And the sowambe award winners are... click here

Wild Fusion, Nigeria's...


Wild Fusion has been certified by Google as one of the search company’s AdWords Partners, thus making it become Nigeria’s first Google Certified Adwords...

Twitter 'Local Trends’...


Twitter has launched local trends in 70 new locations around the world, including Nigeria. The feature which launched in a few countries back in January...

Is Your Brand Under...


If your brand – personal or business – has been (or is being) attacked online, you need to work at building your online reputation. Perhaps some...

How Is Your Brand Using...


Since Twitter became a great tool for business communication, I’ve been researching several ways that companies and small businesses in Africa can tap into...

#WhatAboutUs? – Youth-Focused...


Today, Nigeria’s first-ever youth -focused, youth-driven presidential debate spotlighting priority issues for young Nigerians will hold at the Shehu...

Is Omotola Nigeria’s...


Nollywood actress and music diva, Omotola has emerged the most popular Nigerian female celebrity on Facebook with over 500,000 fans. Surprisingly,...

President Jonathan...


Today, Nigeria’s President Goodluck Jonathan crossed the 500,000 Facebook fans milestone, beating Omotola Jolade-Ekeinde, Nollywood superstar and singer...

Why Etisalat Should...


Getting your name, brand, product or cause to trend on Twitter requires a lot of tweets and retweets from passionate and loyal twitterers. Some of the best...

Nigeria’s Explosive...


The rise and rise of Nigeria’s Facebook population is unprecedented in Nigeria’s Internet history. Statistics from SocialBakers.com shows that there...

Welcome to Sowambe!...


We are excited to have successfully launched a social media lifestyle brand in Nigeria and we hope to build the Sowambe! brand across Africa. Many thanks...

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